Friday, 24 June 2016

Strategic Plan - Aiming High

Strategic Plan - Aiming High

In 2014 and in fulfillment of one of the recommendations of Project Phoenix, the HKFA prepared a new five-year Strategic Plan entitled Aiming High – Together. This was presented to the Government’s Football Task Force and was used as the basis for the five-year funding agreement with the Government. The grant provided is conditional upon the delivery of the strategic plan and specific key performance indicators. The strategy was also used to underpin an application to the Hong Kong Jockey Club for a financial contribution to football development activities and the construction of the Football Training Centre.

As with all plans it is subject to regular review and appraisal. In 2015/16 the HKFA has been reviewing the strategy via the Strategy Committee and has produced the latest iteration in English and Chinese (see attachments below).

The Strategy Committee undertook a thorough review of the Strategic plan and drew a number of conclusions:
  • The broad direction of travel and strategic priorities remain correct
  • The principles cannot deviate too much from the plan already agreed with the Government and used as justification for the Jockey Club funding
  • The KPI’s must remain in accordance with those already agreed with the Government
  • The previous document is too long (even the Executive Summary version) if it is to be read and understood by stakeholders and partners
  • The strategy focuses solely on football development ‘on the pitch’ issues
  • For it to be an holistic plan, there is a need for greater focus on ‘off the pitch’ issues; specifically governance, management and organization
The latest version has been produced taking into account the above principles and comments. The new plan therefore retains the themes, priorities and targets of the original version but includes goals, strategic objectives and targets for other aspects of the HKFA, notably governance and management; all in a shorter more ‘digestible’ format. 

The document is based on the standard approach of, where are we now, where do we want to be and how are we going to get there. The plan includes a vision, mission statement and core values for the HKFA. It has goals and strategic objectives for three main areas:
  • Football Development (the area focused on in the ‘old’ version)
  • Governance
  • Management and Organisation
The plan also has targets and milestones for each objective which are consistent with those previously agreed with the funding partners. New ones have been added for the governance and management areas. Implementation is covered also and key roles and responsibilities have been identified both for Committees and Secretarial staff.

Each HKFA Department will need to prepare individual (annual) plans (to be approved by the relevant committee) that are in accordance with and contribute to the strategic plan. For example the Technical Department will produce an annual Football Development Plan setting out detailed activities and programmes for grass roots development, youth development, high performance football, women’s football, futsal, coach education etc. This plan will incorporate the ‘game changers’ set out in the previous version of the plan. The Football Development Plan will be approved by the Technical Committee and ultimately the Board.

Annual Plans will cascade down to individual members of staff who will be given specific tasks and targets. These will form part of the annual appraisal process, thus developing a formal performance management system.

The revised plan has been approved by the HKFA Strategy Committee and subsequently formally adopted by the HKFA Board. It will now be used to communicate the priorities and direction of the HKFA to all interested parties and stakeholders. There should be no ambiguity now about the HKFA’s direction, priorities, remit and rationale.

Comments on the plan are welcomed. 

Mark Sutcliffe, CEO, June 2016


力爭上游 策略性計劃

為配合及達致鳳凰計劃的建議,香港足總於2014年提出名為《力爭上游 — 萬眾一心》的足球發展計劃,並向香港特區政府所委任的足球專責小組匯報,以及作為政府五年資助的協議基礎。資助的款項亦受該計劃以及其關鍵績效指標的成效所影響。該計劃亦用作向香港賽馬會申請於足球發展活動上以及興建足球訓練中心的財政資助。

如所有計劃一樣,《力爭上游 — 萬眾一心》會定期進行審核及評價。香港足總策略委員會於2015/16球季對該計劃進行審核並修訂出最新版本。

  • 董事局的方向及策略的考慮優次方針維持正確
  • 原計劃已經得到政府同意,並用作香港賽馬會資助的基礎,所以新版本於原則上不可與原計劃偏差太遠
  • 所有已經得到政府同意的關鍵績效指標必須維持不變
  • 原計劃文件太冗長 (包括執行摘要),令持分者及工作夥伴難以理解
  • 計劃過份集中於「球場上」的足球發展
  • 為令計劃更全面,有必要將計劃焦點擴闊至「球場外」的事項,尤其於管治、管理及組織架構上

  • 足球發展 (「舊版本」所聚焦的範圍)
  • 管治
  • 管理及組織架構